Meet Danger Foxx

I am Kirsty aka DangerFoxx and I am a greetings card illustrator living in St Margarets. I paint all of my animal-based illustrations using watercolour and then write stories to go on the back of each card. If I had to write a story to go on the back of a greeting card about me, it would read:

"Born and raised in Yorkshire, DangerFoxx moved to London in 2010 to dance around in the sparkling lights and seek out a dream career in the media, but after 8 years of slogging her tail off in front of computers in dark rooms she realised that the "glamour of TV" perhaps didn't quite outweight the downsides. At the age of 30 most women get a haircut or have a change to their wardrobe, but DangerFoxx ceremoniously left her job and went to work in a cafe and paint greetings cards for the fine folk who, ironically, needed cards without greetings. She has never looked back and now stocks her animal based greetingless cards around the country. She is not a rich media mogul but as long as she has a cup of coffee and a paint brush in hand she is perfectly more than content. "

 What is your favourite product you make?

 My favourite product is my greetings cards... I did make prints and teacups for a while but there is something so special when a person connects with one of my cards and I know they it has made them happy, me happy and is going to make someone else happy too! 

 

 What inspires you?

 I listen to a lot of obscure podcasts, and, working in the cafe I get to hear lots of weird and wonderful stories from all sorts of people, so often my inspiration comes out of those scenarios. I usually pick a subject I've heard about that I find interesting, do some more research and then pick and animal that I thinks suits it. 

 What challenges have you had and how have you overcome them?

 I find with a lot of small business owners and "makers" a lot of the challenges are ones we set for ourselves in our own minds. For example, I get frustrated that I'm not moving as fast as some of my peers but I have to remind myself that I need to move at a comfortable speed and balance my life otherwise I'll end up right back where I was in TV, stressed and not enjoying the bits that made me fall in love with illustrating in the first place. The challenge is knowing when to be kind to yourself and when is right to push a bit harder! 

 What advice would you give to someone who wants to start making things and selling?

 

 Do a few craft fairs with a good sample of your products first... You can easily spend a lot of money on something that isn't right for whatever reason. I didn't always make my money back in the early days of craft fairs but I got very valuable tips from other makers and really helpful market research from customers.  It was actually through talking one on one with my customers that I learnt my little stories on my greetings cards needed to be a more prominent part of the design. I redesigned the cards and they have sold great ever since. 

 If a friend or relative could describe you in one word what would it be?

 Exuberant 

 

 What are your future plans? Any new products, branding, selling platforms?

 

 Future plans are to work on my collection and stock further across the country... I am asked by many to write and illustrate a book... Maybe one of these days.... 

 Favourite colour?

 

 My favourite colour is very precisely the grey blue of a sky before a storm. 

Favourite book?

 How can one possibly pick just one? If I was forced to pick I think I'd say Oryx and Crake by Margaret Atwood. It did inspire one of my cards so I suppose its only fair to pick that one! 

 Favourite animal?

 

 Many would be surprised to know it is NOT the fox... I love them but I'm not happy about being woken from my sleep by them screeching.

Cats, my heart will forever belong to my feline friends. 

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